Brand your company
Even in bad economic times, companies should not let up on employer branding as it is a good way to reach out to the new influx of talent in the market right now. But budgets are tight and it’s unlikely you would be able to convince your company to give you a large sum of money to brand your company.
So what are some ways HR practitioners can brand their company for cheap? Wilson Chew, CEO and group principal consultant for StrategiCom sits down with Human Resources and gives us a couple of ideas for employer branding on a small budget.
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Lisa Cheong
Lee Xieli
mavelltan
Word is mouth is so important to any company’s brand when it comes to attracting talent. The days have gone when someone expected to get a ‘job for life’ with an employer and to stay there until retirement. It’s an unfortunate fact now that retrenchments and downsizing are part of life – but how a company handles this and how they ‘treat people’ can significantly help them when they again need to attract talent. During good or bad times a company should always be thinking about its reputation. – Jessica Chew, Adecco Singapore Marketing Team http://www.adecco.com.sg
Jessica Chew
May 15, 2009 at 5:27 pm