The Snitch

The one good thing that comes out of a bad economy could be the very fact that major corporations are realising the importance of customising communication with different groups of employees.

A special Buck Consultants Communications Advisory Team (CAT) conference was recently held for HR and benefits communications leaders across the US to share their employee engagement experiences and discuss ideas. At the conference, the attendees concluded that effective employee communication contains three top criteria. They are:

Tailored: Employee communications must be tailored to succeed. It is essential to align communication programmes with each organisation’s corporate culture and objectives. In many cases, effective communications need to be tailored for specific subsets of employees.

Personal: In a challenging economic environment, a “personal approach” to employee communications can help relieve employee anxiety. Layoffs cause concern and the workforce that remains behind can become less productive. CAT attendees cited how face-to-face communication by top leaders successfully outlined the steps to a new vision for the organisation and ease the workforce’s fears.

Customised: To overcome the initial employee resistance to many wellness programmes, CAT attendees are developing unconventional approaches. They include targeting specific health issues such as diabetes or breast cancer and providing related improved health incentives to personal appearance or financial savings.

Via Talent Management