The Snitch

Just a little of everything HR

The new face of networking?

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Networking, according to this New York Times article, has a bad rep among people in the younger generation. Specifically, it invokes an images of “strategically talking to people and trying to be their friends.” In short, it’s just fake and insincere.

According to the article, “likemind” is the new networking. Spawning in places such as Shanghai, Mumbai and Sweden, Likemind connects people (derived mostly of young entrepreneurs and freelancers), and meetings have no fixed agenda or fees even.

Likemind might sound like a 2008 version of networking, but to participants, likemind events are distinctly different from the traditional networking parties of the ’80s and ’90s, where slick-suited would-be executives teetered around with a cocktail in one hand and a fistful of business cards in the other.

Likemind caters to young professionals in advertising, media and design who are products of the age of personal blogs, warts-and-all YouTube videos and viral marketing. For them, the best pitch is the disguised pitch. Nothing, participants said, is more uncool than the hard-sell of traditional networking (which may explain why likemind is not capitalized).

“We just show up over coffee and talk,” said Eric Cedo, a participant in Detroit, in an e-mail message.

So the question really is: Is Likemind just a new repackaged way of networking? And can networking be anything less than insincere? Is networking even unauthentic to begin with?

Written by Human Resources

October 29, 2008 at 4:38 pm

Posted in Uncategorized

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