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HRTV: Why HR shouldn’t sugarcoat employee stories

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Singapore – While having employees share their personal experiences in the company is a great way to enhance employer branding, human resources (HR) leaders have to beware of over-refining their stories.

Paul McGrory, regional head for resourcing at the Royal Bank of Scotland, said employee stories are the most “authentic” form of employer branding as they share the true spirit and culture of the organisation. However, companies must be careful not to script or sugar-coat the stories in hopes of projecting a better image to potential jobseekers.

“This is about real-life employees talking about their real-life experiences with the company,” McGrory said. “Don’t lead them and tell them what to say. It’s their story.”

Therefore, HR has a key role to play in helping staff articulate and promote their stories “internally and externally”.

McGrory said HR can help employees by asking them “questions which reflect on what they have done that is representative of the brand, culture and values of the company”.

To read the full article where McGrory shares what HR can do to when writing or taping a testimonial, click here:

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Written by Sabrina Zolkifi

April 20, 2011 at 1:26 pm

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