The Snitch

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HRTV: Satisfying both employees and customers

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Singapore – Employee satisfaction is a “two-pronged approach” involving both staff and customers, according to Glenn Tan, executive director of motor vehicle distributor Tan Chong International.

Tan said it is important to meet the needs of both employees and customers in order for a business to succeed. He explained an unhappy employee will not be able to provide a “feel-good” experience for the customer, and that in the long run would affect the overall business.

“We want customers to feel good buying from us, but at the same time, we also want our people to feel good working here,” he said. “It’s a two-pronged approach and it’s easier said than done, but it’s got to start somewhere.”

Tan added part of making employees feel good at work was ensuring they have job satisfaction. He said once an employee finds his job rewarding, he would be more “excited” to come to work and be productive. “Satisfaction is more important than the benefits you provide because employees will then have a sense of achievement for what they’ve done.”

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Written by Sabrina Zolkifi

April 27, 2011 at 11:09 am

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