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HRTV: Staying effective with social media

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Singapore – HR leaders can utilise technology and social media networks as an internal collaboration tool to become even more effective in their jobs.

Ram Menon, executive vice president for worldwide marketing at TIBCO, said that HR professionals would typically use social media to communicate with third parties such as potential job candidates, vendors and recruiters.

However, Menon suggested that a savvy HR practitioner can use social media to improve internal communications, as well as increase collaboration between different departments. He added that having an effective social media strategy can help connect diverse business divisions in a global company, especially if they are located around the world.

“HR is the primary lifeline through which an organisation communicates its vision, the way in which they hire and retain employees, or career development opportunities,” Menon said.

If adopted properly, social media can streamline the information sent out to different stakeholders without spamming everyone. “Technology eases the flow of communication and filters outs what is irrelevant to you.”

For example, Menon said a healthcare package for eye insurance can be programmed to be disseminated through social media groups to those with eye problems within the organisation. This helps employees manage the information they receive regularly and ensures important data is not lost in the mix.

To find out more about how technology can improve the HR landscape, click here:

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Written by Human Resources

August 31, 2011 at 10:31 am

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