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Small Talk on marrying marketing with HR

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Singapore – As the HR function within organisations continues evolving into a more strategic role, HR practitioners are beginning to see the benefits of incorporating marketing techniques.

Matt Eaton, group editor of Marketing Magazine, co-hosts this episode of Small Talk and discusses with Sabrina Zolkifi how HR can use marketing techniques to improve their processes. Some areas HR can add a marketing focus on include recruitment, policies and development programmes.

Small Talk also highlights a study from Georgetown University’s McDonough School of Business and research firm Penn Schoen Berland that revealed bosses in the US admit to playing favourites in the office. Business leaders were found to base their decision on who to promote on “factors unrelated to a person’s abilities, such as background, ideology or gut instincts”.

Lamar Reinsch, a management professor at McDonough, said favouritism can cause stress and affect productivity and relationships within the company. “They’re now playing office politics instead of focusing on organisational objectives.”

On the topic of leadership and meritocracy, another top story discussed in this episode is on how most managers in Asia are “tall and skinny”. According to business school INSEAD, talent in Asia rise through the ranks quickly, but lack proper managerial skills.

Guy Saunders, director of open enrolment programmes for executive education at INSEAD, said employees identified as top potential leaders must be given adequate leadership development programmes. Without sufficient support from the organisation, new managers will face challenges in aligning their functional expertise with leading a team.

“From being an expert [with technical skills], you now have to manage or help other people to become experts,” Saunders says.

Small Talk also talks about the mass fainting incidents at retail chain Hennes & Mauritz’s (H&M) Cambodia factory and why employees in Italy refused to work after claiming their workplace is haunted.

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Written by Sabrina Zolkifi

September 9, 2011 at 2:45 pm

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